We examine ups and hp case study pdf is trust in autonomous vehicles and medical assistance devices fostered. We illustrate the dichotomous constitution of trust in applied artificial intelligence.
First, trust in the technology is important. Besides, trust in the innovating firm and its communication is decisive. However, despite their growing use, there is still noticeable skepticism in society regarding these applications. Drawing an analogy from human social interaction, the concept of trust provides a valid foundation for describing the relationship between humans and automation.
Accordingly, this paper explores how firms systematically foster trust regarding applied AI. Based on empirical analysis using nine case studies in the transportation and medical technology industries, our study illustrates the dichotomous constitution of trust in applied AI. Concretely, we emphasize the symbiosis of trust in the technology as well as in the innovating firm and its communication about the technology. In doing so, we provide tangible approaches to increase trust in the technology and illustrate the necessity of a democratic development process for applied AI.
Check if you have access through your login credentials or your institution. Research Associate and PhD Candidate at the Dr. Manfred Bischoff Institute of Innovation Management of Airbus Group at Zeppelin University in Friedrichshafen, Germany. Before, she worked as a graduate in mechanical engineering and business administration for a medical technology company. Her research focuses on the interplay between radical innovation, collaborations and trust.
Professor of Innovation Management and Head of the Dr. Manfred Bischoff Institute of Innovation Management of Airbus Group at the Zeppelin University, Germany. She previously headed the Competence Centre Open Innovation at the Institute of Technology Management at the University of St Gallen in Switzerland. Her research interests include cooperative innovation processes such as open and cross-industry innovation, business model innovation, innovation networks within and across firms, as well as innovation metrics systems. She has broad industry experience working with various well-known companies across industries and has published several books and academic articles in the area of innovation and technology management.
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